Your Website Isn't a Brochure, It's Your Home Base

So you've built a website for your home business. That's a fantastic first step! But many people make a critical mistake right after: they treat their website like a static online brochure. They create it, let it sit there, and then wonder why nobody is visiting. To truly generate traffic, you need to shift your mindset. Your website isn't a brochure; it's your active, central home base. Think of it like this: your home base is the one piece of the internet that you truly own and control. You don't own your Facebook page, your Pinterest profile, or your email list—those platforms can change their rules at any time. The goal of all your other online activities should be to guide people back to the one place that is 100%...